ZCG offers both qualitative and quantitative research services for clients both at individual and corporate levels. Our group of consultants from various industry work together to provide modern research consultancy services. Our clients span across the SADC region.
Research helps institutions and governments to make evidence based policy decision. Research help inform action, provide evidence for theories, and contribute to the development of knowledge in a given field. Absence of evidence based policy making have been the greatest cause of failed societies and ZCG is here to bridge the gap.
Qualitative research involves the collection and analysis of data that is not numerical. In simple terms it is the opposite of quantitative research which is the collection and analysis of numerical data. Each of the types of research follows a continuum of methods to reach at the target objectives.